Thailand’s digital economy has experienced a 14% growth in 2022, reaching a value of 2.6 trillion baht. This growth is due to changes in consumer behavior and technological advancements. The digital services sector saw the highest growth at 21%, driven by FinTech, Health Tech, and retail. The software and software services industry also expanded by 19%. This significant growth signals a shift towards full digitization in Thailand’s economy. The government’s initiatives and increased internet penetration and smartphone usage have played a crucial role in driving this growth. Thailand is becoming a dynamic and fast-growing digital market in Southeast Asia.