Thailand expects over 2 million South Korean tourists in 2023, especially during Chuseok, by competing with Japan and Vietnam through targeted promotions and quality hospitality.
Key Points
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Thailand expects over 2 million South Korean tourists in 2023, particularly during the Chuseok holiday, amidst competition from Japan and Vietnam.
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By August 25, 1.22 million South Koreans had visited Thailand, with weekend arrivals reaching 6,000 to 7,000. Chuwit Sirivejkul from the TAT estimates 23,000 tourists between September 14-17, spending 40,000 to 50,000 baht each.
- As flights fully resume, TAT plans to promote tourism in South Korea to attract younger generations and replace weaker markets like Japan and China.
Thailand is preparing for a significant increase in South Korean tourist arrivals in 2023, specifically aiming to attract over 2 million visitors during the six-day Chuseok holiday, which is a key travel period for South Koreans. To successfully capture this market segment, Thailand is strategically positioning itself against competitive destinations like Japan and Vietnam through targeted marketing campaigns and a commitment to providing high-quality hospitality.
As of August 25, approximately 1.22 million South Korean tourists had already visited Thailand, with weekend arrival rates peaking between 6,000 and 7,000. The Tourism Authority of Thailand (TAT), represented by Chuwit Sirivejkul, has high expectations for the Chuseok period, forecasting that at least 23,000 tourists will arrive between September 14-17. These visitors are anticipated to spend between 40,000 to 50,000 baht each, showcasing the economic potential of this influx despite the holiday typically being a busy period domestically.
The resumption of full flight operations has further bolstered these optimistic projections, with expectations to surpass the 1.66 million South Korean visitors recorded in the previous year. The TAT intends to actively promote Thai tourism in South Korea, aiming to compensate for declines in tourists from traditionally reliable markets like Japan and China. In particular, there is a concerted effort to engage with younger generations to foster interest in future travel to Thailand, ensuring sustained tourism growth beyond the immediate Chuseok holiday.
In summary, Thailand’s proactive approach in attracting South Korean tourists during the Chuseok holiday reflects its commitment to rejuvenating its tourism sector while navigating competitive landscapes from neighboring countries.
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