Survey Reveals Rising Popularity of Digital Reading in Thailand

Thailand’s e-reader market is growing, with 66% preferring digital reading and averaging 64 minutes daily. Social media and streaming compete for attention. Rakuten Kobo and MEB partner to boost digital reading. Key...

Thailand Approves Four New EEC Zones to Attract Advanced Industry Investment

The EEC Policy Committee approved four new economic zones in Chon Buri and Rayong to attract advanced industries, focusing on technology, infrastructure, workforce development,...

TAT celebrates the launch of Virgin Atlantic’s inaugural flight from London Heathrow to Phuket – Thailand Business News

Virgin Atlantic launches thrice-weekly London Heathrow–Phuket flights for winter 2026–2027, boosting UK access. A marketing campaign generated 9,079 bookings, promoting longer stays, increased spending,...

China ‘recalls’ teachers from the Philippines amid South China Sea tensions

Tensions in the South China Sea worsen Chinese education issues in the Philippines, prompting 150 teachers to return home. Key Points Tensions in the South China...

Audi Alters Logo Strategy in China to Boost Sales

Audi altered its logo for China to boost sales by aligning with local preferences amid intense market competition. Key Points Audi AG, the renowned German automaker,...

TAT and Tripadvisor are teaming up to support Thailand’s tourism transformation planned for 2027

The Tourism Authority of Thailand partners with Tripadvisor to boost international visibility, attract high-value travelers, and promote sustainable tourism, aiming to establish Thailand as Asia’s leading premium destination by...

China Defends DeepSeek Following U.S. Government AI Ban

The U.S. banned Chinese AI startup DeepSeek, citing security threats. China criticized this move and promised retaliation, highlighting tensions. Key Points The U.S. has banned the Chinese AI startup DeepSeek from...