Zespri won the Supreme Award at the 2026 New Zealand China Business Awards for excellence in NZ-China trade relations.
Key Points
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Zespri won the Supreme Award and Large Business Trade category at the 2026 New Zealand China Business Awards, recognized for strengthening NZ-China business relations. CEO Jason Te Brake attributes success to strategic partnerships and investments in supply chains.
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Celebrating 27 years in China, Zespri’s growth is driven by brand investment, product innovation, and collaboration with top distributors. China, their largest market, saw sales of NZ$1.4 billion in 2025/26.
- With 100 staff and supply to over 300,000 stores in Greater China, Zespri focuses on delivering premium kiwifruit. Te Brake highlights China’s growth potential, ensuring value growth for growers through sustained market presence and partnerships.
Zespri, a leading kiwifruit marketing company, received the prestigious Supreme Award at the 2026 New Zealand China Business Awards, recognizing their exceptional performance in fostering robust business relations between New Zealand and China. Additionally, they triumphed in the Large Business Trade category. CEO Jason Te Brake emphasized the significance of the company’s long-term partnerships and strategic investments in supply chain infrastructure, underscoring their 27-year legacy in China.
Zespri’s success in China, its largest market, stems from strategic collaborations and significant brand investments. Their commitment to product innovation and offering high-quality kiwifruit has propelled the company’s growth. In the 2025/26 season alone, Zespri achieved sales of NZ$1.4 billion, supplying kiwifruit to over 300,000 stores with the help of a dedicated workforce of 100 employees across Greater China.
The awards acknowledge not only Zespri’s market achievements but also their strategic foresight in tapping into China’s growth potential. Te Brake affirmed the company’s dedication to expanding market presence and sustaining value for growers by aligning closely with partners to meet increasing consumer demand. This approach ensures Zespri’s continued prominence and success in the global kiwifruit market.
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