Thailand launches Trusted Thailand certification to enhance international tourism confidence, emphasizing safety, quality, and secure services. Supported by government and China relations, it targets 5,000 operators to boost visitor appeal and revenue.
Key Points
-
Trusted Thailand Certification Launch: The Ministry of Tourism and Sports and Tourism Authority of Thailand introduced the Trusted Thailand certification to enhance international confidence by promoting safety and quality in tourism, positioning Thailand as a secure, premium destination for global visitors.
-
Government and Diplomatic Support: Minister Artthakorn Sirilatthayakorn emphasized the certification as a safety symbol, particularly for Chinese tourists. Chinese Embassy’s Yang Xiaolong commended the program for strengthening Thai-Chinese tourism ties, highlighting collaboration among tourism and health agencies.
- Program Implementation and Goals: The certification assesses operators on safety, secure payments, multilingual services, and transport access. Over 5,000 operators aim to join, supported by promotion. This aligns with Thailand-China diplomacy milestones and targets a 2026 tourism revenue of 2.8 trillion Baht.
Thailand has introduced the Trusted Thailand certification program, spearheaded by the Ministry of Tourism and Sports alongside the Tourism Authority of Thailand (TAT), to significantly enhance international tourism confidence. This initiative is crafted to establish Thailand as a premier safe and high-quality destination, emphasizing stringent safety measures and superior service standards aimed at reassuring global travelers, particularly in the context of evolving global travel expectations.
The Trusted Thailand certification carries diplomatic and strategic significance, particularly in reinforcing Thailand-China relations. Highlighting this, Mr. Artthakorn Sirilatthayakorn, Minister of Tourism, underscored the programme’s role as a marker of safety and dependability, especially for Chinese tourists, a critical market segment. His views were supported by Mr. Yang Xiaolong from the Chinese Embassy, who commended the initiative for strengthening bilateral tourism ties. The launch event brought together key stakeholders from both tourism and health sectors, underscoring a collaborative, inter-agency effort to maximize visitor safety and operational coherence.
Operationally, the Trusted Thailand stamp certifies tourism operators based on comprehensive criteria including health and safety protocols, secure payment systems, multilingual communication capabilities, and accessible transportation options. The programme anticipates onboarding over 5,000 operators, who will benefit from promotional support designed to elevate their visibility and competitiveness. Positioned amid the celebration of 50 years of diplomatic relations between Thailand and China, this initiative plays a strategic role in Thailand’s broader economic ambitions, aiming to reach a tourism revenue target of 2.8 trillion Baht by 2026. Interested operators and stakeholders can access detailed registration information through the TAT’s official website.