The “Tout à fait Thaï 2025” festival in Paris attracted over 10,000 visitors, celebrating Thai culture with interactive zones and boosting Thai tourism, marking 340 years of Siam-France relations.
Key Points
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The “Tout à fait Thaï 2025” festival in Paris attracted over 10,000 visitors at Parc de Bagatelle, celebrating Thai culture and marking 340 years of Siam-France contact and 170 years of official relations.
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Organized by the Royal Thai Embassy and TAT, the event featured interactive zones highlighting “5 Must Do in Thailand,” including a traditional floating market, Thai cuisine, and cultural crafts, creating an immersive, multi-sensory experience.
- France remains a key market for Thai tourism, with nearly 721,000 French visitors in 2024 and a 19.87% increase by May 2025. TAT targets 870,000 French tourists in 2025, promoting family and luxury travel through partnerships, fairs, and marketing campaigns.
The “Tout à fait Thaï 2025” festival, held on 24–25 May at Paris’s Parc de Bagatelle, successfully showcased Thai culture to a broad audience, attracting over 10,000 visitors. Organized by the Royal Thai Embassy and the Tourism Authority of Thailand (TAT), the event operated under the thematic banner of “5 Must Do in Thailand,” emphasizing key tourist attractions and experiences. This cultural celebration not only engaged French travelers with immersive, interactive zones but also commemorated significant diplomatic milestones—marking 340 years since Siam’s initial contact with France and celebrating 170 years of formal bilateral relations.
The festival’s design focused on creating a vivid and multi-sensory experience through zones categorized as Must Seek, Must Try, Must See, Must Buy, and Must Taste. Highlights included authentic elements such as a traditional Thai floating market and hands-on cultural activities like herbal sachet crafting and sampling traditional Thai cuisine. These interactive components effectively illustrated Thailand’s rich cultural heritage and helped to deepen attendees’ appreciation for the destination’s unique charms, thereby reinforcing Thai cultural identity within the Parisian context.
From a tourism development perspective, France remains a strategically vital market for Thailand. In 2024, over 720,000 French tourists traveled to Thailand, and early 2025 data indicates a significant growth of nearly 20% in French arrivals compared to the previous year. TAT has set an ambitious target of attracting 870,000 French visitors in 2025, particularly focusing on family and luxury segments. To sustain and enhance this momentum, TAT is implementing multifaceted strategies including partnerships with airlines, participation in tourism fairs, influencer collaborations, and tailored marketing campaigns highlighting wellness, lifestyle diversity, and Thailand’s varied appeal, thereby ensuring a robust and enduring connection between Thailand and the French travel market.