The Tourism Authority of Thailand (TAT) has set a revenue target of 3.5 trillion baht for 2024, with 2.5 trillion baht expected from international tourists and 1 trillion baht from domestic tourism. TAT plans to enhance tourism quality, promote sustainable practices, and boost tourism in secondary cities. They aim to reduce dependence on any single market and encourage more frequent domestic travel.
Earlier reports indicated that there were concerns about the impact of the movie “No More Bets” on Chinese visitors’ decision to avoid Thailand. The movie portrays Chinese individuals who are deceived into going on a business trip abroad, but end up being forced to engage in illegal activities such as online investment scams, gambling, and cryptocurrency fraud in an undisclosed Southeast Asian country.