The 2023 Financial Services Consumer Survey by GlobalData revealed that over 92% of Thai consumers have made online purchases in the past six months, with only 4% stating they have never shopped online. This data indicates a significant shift towards e-commerce in Thailand. The country’s e-commerce market is expected to see a substantial growth rate of 13.7% in 2024.
With the majority of Thai consumers embracing online shopping, it is clear that e-commerce is playing an increasingly important role in the retail sector in Thailand. This trend is expected to continue, as more consumers turn to online platforms for their shopping needs. The growth of e-commerce in Thailand presents opportunities for businesses to expand their online presence and cater to the growing demand for digital shopping.
As Thailand’s e-commerce market continues to flourish, businesses in the country have the chance to capitalize on this trend by developing robust online platforms and strategies. With the high percentage of Thai consumers already shopping online, there is a strong potential for growth in the e-commerce sector. By focusing on meeting the needs and preferences of online shoppers, businesses can position themselves for success in this rapidly growing market.
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