The Tourism Authority of Thailand launched “Mueang Na Tiew: Year of Celebration,” promoting 12 themed experiences across 55 cities with extensive collaborations, discounts, and sustainable goals to boost domestic tourism and regional income.
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The Tourism Authority of Thailand (TAT) launched “Mueang Na Tiew: Year of Celebration” to promote domestic tourism during the Green Season (June–September). The campaign offers 12 themed travel experiences across 55 secondary cities, aiming to boost regional income and support sustainable tourism growth through collaboration between public and private sectors.
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Travel options cater to diverse lifestyles, including serene escapes, adventures, scenic and romantic getaways. The campaign targets solo female travelers, nature lovers, seniors, and families, promoting activities like water sports, regional BBQs, and culinary tours to showcase local flavors.
- TAT partners with travel, lifestyle, financial brands, and PT petrol stations to offer discounts, deals, and bonus points. As part of the Amazing Thailand Grand Tourism Year 2025, the initiative aims to attract 250,000 travelers, engage over 10 million people, and generate at least 500 million baht in revenue.
The Tourism Authority of Thailand (TAT) has launched an ambitious nationwide campaign titled “Mueang Na Tiew: Year of Celebration,” aimed at invigorating domestic tourism during the Green Season (June to September) of 2025. This initiative strategically promotes 12 distinct themed travel experiences distributed across 55 secondary cities, integrating collaboration between public and private sectors. The campaign is designed not only to stimulate regional spending but also to ensure sustainable growth and equitable income distribution within Thailand’s tourism economy.
TAT Deputy Governor Apichai Chatchalermkit highlighted the campaign’s alignment with contemporary Thai lifestyle trends to resonate broadly with domestic travelers. The diverse portfolio of experiences caters to a wide audience, including professionals seeking tranquility, adventure seekers, romantic couples, solo female travelers, nature enthusiasts, and seniors. These offerings encompass activities ranging from serene retreats and exciting outdoor adventures to cultural and culinary journeys, such as exploring regional barbecue hotspots and family-oriented meaningful vacations. This approach seeks to empower and encourage confidence among various traveler demographics to discover lesser-known destinations.
Complementing the experiential variety, the campaign is supported by extensive promotional collaborations with airlines, accommodation providers, car rental companies, financial institutions, and other lifestyle brands. Benefits include discounted airfare, special accommodation deals, car rental offers, and perks like bonus points at PT petrol stations. As part of the broader Amazing Thailand Grand Tourism Year 2025, “Mueang Na Tiew” aims to attract 250,000 travelers, engage over 10 million individuals through marketing outreach, and generate at least 500 million baht in revenue. These targets underscore TAT’s commitment to boosting domestic travel’s contribution to national tourism objectives while fostering sustainable, inclusive economic development across secondary cities.
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