Thailand’s Tourism Authority launched the Thailand Green Tourism Collections, featuring 20 sustainable routes in 10 Green Cities, promoting low-impact tourism and aligning with EU standards to boost global competitiveness.
Key Points
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The Tourism Authority of Thailand (TAT) launched the Thailand Green Tourism Collections on July 29, 2025, featuring 20 sustainable travel routes across 10 Green Cities. This initiative aligns with Thailand’s 2030 Sustainable Tourism Goals and complies with EU sustainability standards to enhance global competitiveness.
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The initiative promotes certified, low-impact tourism operators in cities like Chiang Mai, Bangkok, and Krabi. It fosters local engagement through the Green Mayor program, integrating sustainability into city planning and community participation.
- The launch event in Bangkok included discussions and experiential routes. TAT plans international promotions targeting EU and US markets, with visibility at WTM London 2025, aiming to establish Thailand as a global leader in sustainable tourism.
On July 29, 2025, the Tourism Authority of Thailand (TAT) officially launched the Thailand Green Tourism Collections, an ambitious initiative that encompasses 20 sustainable travel routes across 10 designated Green Cities, including prominent destinations such as Chiang Mai, Bangkok, and Krabi. This comprehensive program exemplifies Thailand’s strategic commitment to the 2030 Sustainable Tourism Goals by integrating environmentally responsible practices into its tourism sector. Developed collaboratively with European Union partners, the initiative ensures alignment with stringent EU sustainability regulations, thereby facilitating Thai tourism operators’ access to and competitiveness within the increasingly eco-conscious global travel market.
The Thailand Green Tourism Collections prioritize low-impact and certified sustainable tourism models designed to meet evolving international consumer preferences, particularly in the EU market where demand for greener travel options continues to escalate. Central to the initiative’s success is the empowerment of local communities through the Green Mayor program, which weaves sustainability principles directly into municipal governance and local planning frameworks. This localized approach not only fosters community participation in sustainable tourism development but also ensures that environmental stewardship is embedded at administrative and grassroots levels, creating a resilient and inclusive foundation for long-term ecological and economic benefits.
The program’s launch event, held at Phumjai Garden in Bangkok, served as an interactive platform featuring expert discussions and immersive travel experiences that showcased the potential of sustainable tourism routes. Looking ahead, the Tourism Authority of Thailand plans a robust international promotional campaign targeting key markets such as the EU and the United States. This outreach will leverage digital presentations and partnerships with influential opinion leaders to amplify visibility and engagement. Furthermore, Thailand intends to highlight the Green Tourism Collections at the World Travel Market (WTM) London 2025, underscoring its ambition to emerge as a global frontrunner in sustainable travel by harmonizing national tourism development with global environmental standards.
Source link : Thailand Unveils ‘Green Tourism Collections’ to Meet EU Standards