The Thailand Travel Mart Plus (TTM+) 2026, held in June at NICE Pattaya, highlights Thailand’s tourism, sustainability, innovation, and global partnerships, featuring 400 sellers, cultural events, and boosting economic impact.
Key Points
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The Thailand Travel Mart Plus (TTM+) 2026 will take place from June 10-12 at the NICE Pattaya Convention and Exhibition Center, showcasing Thailand’s strengths in tourism, business, sustainability, and innovation. The event promotes traveler confidence, safety, and well-being while fortifying Thailand’s global tourism role.
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TTM+ serves as a key B2B platform connecting over 400 Thai sellers with 400 international buyers, supporting the ‘New Thailand’ strategy and the ‘Healing is the New Luxury’ campaign. It fosters sustainable tourism growth through more than 11,000 pre-scheduled business meetings.
- The 23rd edition features product showcases, networking, and forums on global tourism trends, cultural performances, local crafts, and nature activities, enhancing Thailand’s appeal and expected to generate significant economic impact nationwide.
The Thailand Travel Mart Plus (TTM+) 2026 is scheduled to take place from June 10 to 12 at the NICE Pattaya Convention and Exhibition Center in Chon Buri, marking the 23rd edition of this significant event. Organized by the Tourism Authority of Thailand (TAT), TTM+ 2026 serves as a critical platform to showcase Thailand’s integrated strengths in tourism, business innovation, and sustainability. The event emphasizes traveler confidence, safety, and well-being, reinforcing Thailand’s stature as a premier hub for international business events and tourism investments.
TTM+ 2026 aims to intensify global tourism partnerships by facilitating business-to-business (B2B) connections between over 400 Thai sellers and 400 international travel buyers. These engagements are structured around more than 11,000 pre-scheduled appointments, underscoring the event’s robust commercial framework. The exposition highlights the ‘New Thailand’ strategic initiatives and the ‘Healing is the New Luxury’ campaign, focusing on innovative tourism products and sustainable growth. According to Ms. Thapanee Kiatphaibool, Governor of TAT, the event is designed to catalyze long-term collaborations and promote Thailand’s evolving tourism landscape on the world stage.
As a comprehensive experiential platform, TTM+ 2026 in Chon Buri will feature dynamic showcases, networking opportunities, and expert forums addressing global tourism trends and the critical dimension of sustainability. The event not only spotlights established destinations but also emerging locales, enriched with cultural performances, local artisan displays, and nature-oriented activities that collectively amplify Thailand’s appeal as an inspiring travel destination. By leveraging these diversified offerings, TTM+ 2026 is projected to significantly boost tourism revenue and generate a substantial economic impact throughout the country, further solidifying Thailand’s leadership in the global tourism industry.
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