The “Nihao Month” campaign promotes Thailand tourism by celebrating cultural ties with China, offering exclusive events, privileges, and collaborations with Chinese KOLs during the Mid-Autumn Festival and Golden Week.
Key Points
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The “Nihao Month” campaign, previewed in Guangzhou, promotes Thailand tourism by celebrating cultural ties with China during China’s Mid-Autumn Festival and National Day Golden Week. It features exclusive events and quality travel experiences, with preview attendees from both countries highlighting its potential.
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TAT Governor Thapanee emphasized the Guangzhou preview as a friendship symbol. The Bangkok launch on 25 September will showcase cultural performances, with Thai stars Billkin Putthipong and Pong Nawat, blending tradition and modern culture. Chinese KOLs and creators will help promote the campaign.
- Exclusive offers include the “Chinese Passport Privilege” with discounts at major Thai retailers, spas, and tourist services, involving partners like Ctrip and Alipay. The “Thailand, Told by You” challenge encourages Chinese creators to share experiences, strengthening tourism ties during the 50th anniversary of diplomatic relations.
The “Nihao Month” campaign, previewed in Guangzhou, is a strategic initiative by the Tourism Authority of Thailand (TAT) designed to boost tourism from China by celebrating and leveraging the strong cultural connections between the two nations. Scheduled for formal launch in Bangkok on 25 September 2025, the campaign coincides with China’s Mid-Autumn Festival and National Day Golden Week, pivotal periods for travel. By highlighting Thailand’s unique tourism offerings and high-quality visitor experiences, the campaign seeks to attract Chinese travelers during this significant holiday season.
The Guangzhou preview event underscored the deepening friendship and cultural exchange between Thailand and China, with senior officials from both countries attending. TAT Governor Ms. Thapanee framed the preview as a symbol of bilateral goodwill, setting the stage for a vibrant Bangkok launch that will feature a cultural showcase blending traditional Mid-Autumn Festival elements with contemporary Thai culture. Notably, popular Thai celebrities Billkin Putthipong and Pong Nawat will participate, enhancing the campaign’s appeal. Additionally, the campaign aims to engage influential Chinese key opinion leaders (KOLs) and content creators, facilitating cross-cultural promotion and strengthening people-to-people ties.
A key component of “Nihao Month” is the introduction of exclusive perks tailored for Chinese tourists. The “Chinese Passport Privilege” grants special discounts and benefits at prominent Thai retailers, spas, and tourist services, fostering an attractive travel environment. Partnerships with major online travel agencies such as Ctrip, and digital payment platforms like Alipay, ensure seamless access to these benefits. The “Thailand, Told by You – UGC Challenge & FAM Trip” further encourages Chinese content creators to document and share their travel experiences in Thailand, thereby amplifying authentic promotion and deepening cultural understanding. Coinciding with the 50th anniversary of diplomatic relations between Thailand and China, the campaign reinforces the longstanding friendship while actively cultivating the tourism sector as a key area of bilateral cooperation.