Thailand, Guest Country of Honour at CITM 2025, celebrates 50 years of Thailand-China relations, boosting tourism cooperation, showcasing culture, and attracting Chinese travelers to enhance economic growth and partnerships.
Key Points
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Thailand is the Guest Country of Honour at CITM 2025 in Haikou, marking 50 years of Thailand–China diplomatic relations. The Tourism Authority of Thailand (TAT) led the delegation to showcase rich tourism offerings and attract more Chinese travelers.
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At CITM 2025, Thailand featured cultural displays like Thai massage and handicrafts, and hosted networking events with Chinese tour operators and airlines, promoting Hainan as a gateway for ASEAN tourism and fostering strategic partnerships.
- TAT signed agreements to enhance travel connectivity and cooperation, aiming to boost Thailand’s destination awareness. In 2025, Thailand welcomed 4.24 million Chinese visitors, ranking second in international arrivals, further strengthening its appeal as a premier travel destination.
Thailand has been distinguished as the Guest Country of Honour at the China International Travel Mart (CITM) 2025, held in Haikou, marking the commemoration of 50 years of diplomatic relations between Thailand and China. This prestigious recognition underscores the significance of the longstanding bilateral ties and positions Thailand at the forefront of tourism promotion in China. Led by the Tourism Authority of Thailand (TAT), the Thai delegation showcased the country’s extensive cultural and travel assets, with TAT Governor Ms. Thapanee Kiatphaibool highlighting the event as a critical opportunity to elevate Thailand’s attractiveness to Chinese travelers. The overarching goal is to amplify high-quality tourism demand, solidifying Thailand’s status as a premier destination for visitors from China.
The CITM 2025 event, hosted at Hainan’s International Convention and Exhibition Centre, served as a pivotal platform for forging strategic tourism partnerships and cultural exchanges. The Thailand Pavilion was a focal point, featuring immersive cultural presentations such as traditional Thai massage demonstrations, handicraft workshops, and live performances, which fostered deeper engagement with Chinese tourism stakeholders. Complementing these activities, TAT orchestrated an Amazing Thailand Networking Lunch, drawing prominent Chinese tour operators and airline representatives, thereby enhancing industry collaboration. Furthermore, the event leveraged Hainan’s strategic position as a gateway for ASEAN tourism, promoting Thailand’s diverse attractions and experiences while encouraging regional connectivity.
Alongside its exhibition presence, TAT advanced concrete initiatives to boost tourism and economic collaboration by signing agreements with local tourism bodies and Tongcheng Travel Holdings. These strategic partnerships are designed to improve travel connectivity, heighten destination awareness, and stimulate demand during peak travel seasons. Thailand’s success in attracting 4.24 million Chinese visitors in 2025—ranking second among all international arrivals and driven by popular destinations such as Bangkok, Phuket, and Chiang Mai—illustrates the efficacy of these efforts. Thailand’s prominent participation in CITM 2025 is anticipated to further enhance its international image, attract quality tourists, and contribute substantially to the sustained growth of its tourism sector.
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