Thailand, Guest Country of Honour at CITM 2025, celebrates 50 years of Thailand-China relations, boosting tourism cooperation, showcasing culture, signing partnerships, and attracting more Chinese travelers to key destinations.
Key Points
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Thailand was named Guest Country of Honour at CITM 2025 in Haikou, marking 50 years of Thailand–China relations. The Tourism Authority of Thailand (TAT) showcased rich tourism offerings to attract Chinese visitors and strengthen bilateral tourism ties.
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The Thailand Pavilion featured cultural displays, traditional Thai massage, handicrafts, and performances, promoting engagement with Chinese partners. TAT hosted a networking lunch with Chinese tour operators and emphasized Hainan’s role as an ASEAN tourism gateway.
- Strategic agreements with local authorities and Tongcheng Travel Holdings aimed to boost travel connectivity and demand. In 2025, Thailand received 4.24 million Chinese travelers, ranking second, with CITM participation expected to elevate Thailand’s tourism profile further.
Thailand was honored as the Guest Country of Honour at the China International Travel Mart (CITM) 2025 held in Haikou, marking the 50th anniversary of diplomatic relations between Thailand and China. The Tourism Authority of Thailand (TAT), led by Governor Ms. Thapanee Kiatphaibool, spearheaded the Thai delegation to highlight the country’s rich cultural heritage and diverse tourism offerings. This designation underscored the strategic importance of strengthening tourism ties with China, aiming to attract high-quality travelers and solidify Thailand’s status as a premier destination for Chinese tourists.
At CITM 2025, hosted at Hainan’s International Convention and Exhibition Centre, Thailand leveraged the opportunity to expand and deepen tourism partnerships within the region. The Thailand Pavilion featured immersive cultural showcases, including traditional Thai massage, handicraft demonstrations, and vibrant performances, designed to engage Chinese partners and visitors alike. The Tourism Authority also facilitated networking through the Amazing Thailand Networking Lunch, which convened leading Chinese tour operators and airlines, emphasizing Hainan’s pivotal role as a gateway to ASEAN tourism and amplifying promotional efforts for Thailand’s multifaceted travel experiences.
Beyond cultural promotion, the event served as a platform for formalizing strategic cooperation. TAT secured agreements with local tourism authorities and Tongcheng Travel Holdings to enhance connectivity and collaboration, with the objective of increasing Thailand’s travel visibility and stimulating demand, especially during peak travel seasons. In 2025, Thailand recorded significant visitation from China with 4.24 million arrivals, making Chinese tourists its second-largest international visitor group. Key destinations such as Bangkok, Phuket, and Chiang Mai remain major draws. Thailand’s active participation at CITM 2025 is anticipated to further elevate its international image and attract discerning Chinese travelers, contributing to sustained tourism growth and broader economic benefits.
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