Thailand and Bhutan strengthened sustainable tourism ties in June 2025 through exchange visits, joint learning, and product development under the “Two countries, One destination” framework, focusing on responsible tourism.
Key Points
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Thailand and Bhutan enhanced sustainable tourism cooperation under the “Two countries, One destination” framework. A Bhutanese delegation from the Department of Tourism and Bhutanese Tour Operators visited Thailand from 20 to 23 June 2025 to share best practices and explore joint product development.
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The Tourism Authority of Thailand (TAT) hosted the delegation, with Deputy Governor Ms. Pattaraanong Na Chiangmai presenting Thai sustainability strategies aligned with Global Sustainable Tourism Council standards. Examples included The Westin Grande Sukhumvit’s Green Hotel Standard Plus certification for 2024–2027.
- Visiting Nan province, the delegation gained hands-on experience in sustainable tourism through meetings with local leaders like Mrs. Wilaiwan Budasa and tours of certified eco-friendly establishments and Nan Old Town’s sustainable urban development, reinforcing bilateral collaboration initiated at Thailand Travel Mart Plus 2025.
In July 2025, Thailand and Bhutan deepened their collaboration on sustainable tourism through a high-level exchange, underscoring their mutual commitment to responsible travel within the “Two countries, One destination” framework. This initiative seeks to foster shared learning, facilitate joint product development, and promote sustainability as a core principle in tourism growth between the two nations.
From 20 to 23 June 2025, a delegation from Bhutan’s Department of Tourism and the Association of Bhutanese Tour Operators visited Thailand, hosted by the Tourism Authority of Thailand (TAT). During this visit, Thai officials, led by Deputy Governor Ms. Pattaraanong Na Chiangmai, introduced Bhutanese counterparts to Thailand’s advanced sustainability practices. Emphasis was placed on aligning with reputable international standards such as those from the Global Sustainable Tourism Council, highlighting Thailand’s success stories including The Westin Grande Sukhumvit, which has achieved the prestigious Green Hotel Standard Plus certification for 2024–2027.
A significant component of the delegation’s itinerary was their trip to Nan province, where practical, on-the-ground learning took precedence. Interactions with local leaders, such as Mrs. Wilaiwan Budasa, offered insights into inclusive frameworks for sustainable tourism development that incorporates local community participation. The visit included tours of eco-certified establishments and a tram ride through Nan Old Town, demonstrating exemplary sustainable urban development practices. This hands-on exposure built on collaborations initiated at the Thailand Travel Mart Plus 2025, further reinforcing the two countries’ dedication to cultivating environmentally responsible tourism ventures.
Overall, the visit epitomized a strategic, multi-faceted approach to sustainable tourism cooperation between Thailand and Bhutan, integrating policy alignment, knowledge exchange, and real-world application to bolster their bilateral tourism ties within an environmentally conscious paradigm.
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