Prime Minister Anutin opened THAIFEX – HOREC ASIA 2026, celebrating Thailand’s HoReCa hub role. The event features 700 companies, 20,000 visitors, and emphasizes resilience amid global trade challenges.
Key Points
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Prime Minister Anutin Charnvirakul opened THAIFEX – HOREC ASIA 2026 at IMPACT Muang Thong Thani on March 11, awarding “Thailand’s Best Friend 2026” honors to international trade partners. The ceremony included key officials like Minister of Commerce Suphajee Suthamphan.
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Emphasizing Thailand’s role as a regional HoReCa hub, the Prime Minister highlighted the event’s importance amid global trade uncertainties, stressing the need for resilience, adaptability, and cross-sector collaboration for sustainable growth.
- The event features nearly 700 companies from 35 countries, attracting over 20,000 visitors between March 11-13, 2026, and aims to generate more than 3.5 billion baht in trade value while showcasing innovations in the HoReCa industry.
On March 11, 2026, Prime Minister and Minister of Interior Anutin Charnvirakul officially inaugurated THAIFEX – HOREC ASIA 2026 at IMPACT Muang Thong Thani, delivering a keynote address and presenting the prestigious “Thailand’s Best Friend 2026” awards to distinguished international trade partners. The opening ceremony attracted prominent figures including Minister of Commerce Suphajee Suthamphan, Permanent Secretary of Commerce Wuttikrai Leeviraphan, Director-General of the Department of International Trade Promotion Sunanta Kangvalkulkij, Chairman of the Thai Chamber of Commerce Poj Aramwattananont, and Koelnmesse GmbH’s Managing Director and Vice President Asia-Pacific, Mathias Kuepper, underscoring the event’s significance in the international trade arena.
Prime Minister Anutin highlighted THAIFEX – HOREC ASIA as a premier, multifaceted platform for the Hotel, Restaurant, and Catering (HoReCa) industries, positioning Thailand as a vital regional hub and gateway for ASEAN to the wider global market. He emphasized the exhibition’s strategic importance amidst contemporary global challenges such as trade uncertainties, geopolitical tensions, and supply chain disruptions. The Prime Minister underscored that resilience, adaptability, and robust cross-sector collaboration are critical to fostering sustainable growth within the HoReCa sector and the broader economic landscape.
The event itself, spanning from March 11 to 13, 2026, features participation from nearly 700 companies representing 35 countries, poised to attract over 20,000 visitors. Following the opening ceremony, the Prime Minister toured the “THAIFEX – HOREC Experiential” zone, which showcased cutting-edge innovations designed to enhance industry capabilities. Expectations are high for the exhibition to generate more than 3.5 billion baht in trade value, reflecting its expanded scale and reinforcing Thailand’s established role as an indispensable HoReCa hub amid an increasingly complex global trade environment.
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