TAT Unveils “Half-and-Half Travel Thailand” Initiative to Revitalize Tourism

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Thailand’s “Half-and-Half Travel” program subsidizes domestic tourism, with business registration open now. Thai citizens 18+ can register from July 1, 2025, using benefits July 4 to October 31, 2025.


Key Points

  • The Tourism Authority of Thailand launched the “Half-and-Half Travel Thailand” program to boost domestic tourism by subsidizing travel expenses. Various tourism-related businesses, including restaurants, shops, attractions, spas, rentals, and accommodations, can register immediately at www.เที่ยวไทยคนละครึ่ง.com to become official partners.

  • Public registration for Thai nationals aged 18 and older starts on July 1, 2025, via the website or Amazing Thailand app. Travelers must verify their ID through the Thai ID Application to access the benefits.

  • Registered travelers can use the program’s travel subsidies from July 4 to October 31, 2025. Full details, terms, and registration instructions are available on the official website.

The Tourism Authority of Thailand (TAT) has introduced the “Half-and-Half Travel Thailand” program, strategically designed to invigorate domestic tourism through substantial government subsidies. This initiative offers financial support to Thai nationals by covering part of the costs when they book travel-related services from registered local businesses, thereby encouraging increased domestic travel and economic activity within the tourism sector.

Business registration for the program is currently open on the official platform www.เที่ยวไทยคนละครึ่ง.com, enabling a wide range of tourism-related enterprises to participate as approved partners. Eligible businesses encompass diverse categories, including restaurants, retail shops, tourist attractions, spas, vehicle rentals, and accommodation providers. Once approved, these businesses can officially serve travelers who utilize the subsidies, ensuring an integrated network of service providers aligned with the program’s goals.

Public registration for individual travelers commences on July 1, 2025, at 8:00 a.m., accessible via both the program’s website and the Amazing Thailand mobile application. To qualify, applicants must be Thai citizens aged 18 years or older and must undergo identification verification through the Thai ID Application system. Verified participants will be able to use the program benefits from July 4 until October 31, 2025, allowing for an extended period to engage in subsidized domestic travel.

Comprehensive guidelines, terms, and conditions governing participation, registration processes, and benefit utilization are thoroughly detailed on the official website. This ensures transparency and facilitates user-friendly navigation for both businesses and travelers, maximizing accessibility and operational efficiency across the program. Through this multifaceted approach, the “Half-and-Half Travel Thailand” initiative is positioned to significantly stimulate internal tourism, supporting local economies while providing affordable travel opportunities for Thai citizens.

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