The Tourism Authority of Thailand won two PATA Gold Awards for digital marketing and travel photography. Thailand earned eight awards total, highlighting innovation and leadership in sustainable tourism and cultural preservation.
Key Points
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The Tourism Authority of Thailand (TAT) won two PATA Gold Awards at the 2025 PATA Travel Mart in Bangkok for its digital marketing campaign, “The Love Season,” and Best Travel Photography featuring “The Hidden Romance of Sam Roi Yot.” These awards emphasize TAT’s innovation in promoting Thailand’s year-round travel appeal.
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Deputy Governor Nithee Seeprae highlighted these achievements as a reflection of TAT’s commitment to showcasing both famous and lesser-known Thai destinations, boosting the country’s tourism image domestically and internationally.
- Thailand received a total of eight PATA awards, including six won by the Designated Areas for Sustainable Tourism Administration (DASTA) for projects in sustainability, climate management, tourism accessibility, and women’s empowerment, reinforcing Thailand’s global leadership in sustainable tourism.
The Tourism Authority of Thailand (TAT) achieved significant recognition at the PATA Gold Awards 2025, held during the PATA Travel Mart in Bangkok on August 28, 2025. TAT garnered two prestigious Gold Awards, reflecting its prowess in digital marketing and travel photography. Notably, the agency received the Best Integrated Digital Marketing Campaign award for its innovative “The Love Season” initiative, which successfully enhanced Thailand’s positioning as a desirable year-round travel destination through effective digital engagement strategies.
In addition to its marketing success, TAT was honored for its exceptional creative work in visual storytelling. The agency won the Best Travel Photography award for “The Hidden Romance of Sam Roi Yot,” a compelling image that captures the nuanced and diverse appeal of Thailand’s landscapes. Deputy Governor Nithee Seeprae emphasized that these accolades highlight TAT’s commitment to both celebrating Thailand’s iconic attractions and unveiling lesser-known gems, showcasing the country’s richness in cultural and natural tourism assets.
Beyond TAT’s achievements, the broader Thai tourism sector was lauded for its leadership in sustainable tourism practices. The Designated Areas for Sustainable Tourism Administration (DASTA) secured six awards, including the coveted PATA Grand Award for its “Sustainable Cultural Heritage Preservation” project. DASTA’s honors in areas such as climate management, inclusive tourism, and women’s empowerment underscore Thailand’s proactive and comprehensive approach to sustainability. Collectively, Thailand’s total of eight awards at the PATA Gold Awards cements its status as a global exemplar in innovative, responsible, and inspiring tourism development.