The Tourism Authority of Thailand’s “Thai’d Up This Summer” campaign promotes family and youth tourism to lesser-known destinations, offering cultural experiences, contests, discounts, and exclusive perks from August to September 2025.
Key Points
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The Tourism Authority of Thailand (TAT) launched the “Thai’d Up This Summer” campaign on 7 August 2025, promoting family and youth tourism to lesser-known destinations during the green season. It highlights immersive experiences and vibrant local culture, supporting TAT’s goal to create inclusive and creative travel opportunities.
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The campaign features youth initiatives such as the “Your Dream of Thailand Academy” contest for young Europeans (18-25), offering a 10-day cultural journey focused on community tourism and storytelling. This encourages deeper engagement and sharing of Thailand’s heritage.
- Families benefit from exclusive perks during August-September 2025, including discounts at major retailers, VAT refunds, airport transfer savings, and rewards via the Grab app. Family fun is further enhanced at HarborLand Play Centers with complimentary gifts for ticket holders.
The Tourism Authority of Thailand (TAT) launched the “Thai’d Up This Summer” campaign on August 7, 2025, as part of its broader “Amazing Grand Privilege in Amazing Summer Family Month” initiative. Designed to stimulate family tourism during the green season, the campaign strategically promotes travel to lesser-known Thai destinations, encouraging international visitors to engage more deeply with the country’s rich local cultures. This effort aligns with TAT’s overarching goal to provide innovative and inclusive travel experiences tailored to diverse visitor demographics.
A core focus of the campaign is youth engagement, specifically targeting young Europeans aged 18 to 25 through the “Your Dream of Thailand Academy.” This initiative invites participants to compete for an immersive 10-day cultural journey throughout Thailand, emphasizing community-based tourism and hands-on cultural discovery. By fostering active storytelling, the program leverages digital platforms to amplify participants’ shared experiences, thus inspiring broader youth interest in Thailand as a vibrant and accessible travel destination.
Concurrently, the campaign offers substantial incentives for family travelers between August and September 2025 via the “Amazing Grand Privileges for Family Tourists.” These exclusive perks include partnerships with prominent retail groups such as The Mall Group and Siam Piwat, offering discounts and VAT refunds. Additional benefits consist of reduced airport transfer fees and rewards accessible through the Grab app, enhancing travel convenience. Family-oriented venues like HarborLand Play Centers further enrich the experience by providing complimentary gifts to ticket holders, thereby reinforcing the campaign’s emphasis on memorable, value-added family adventures.
Overall, “Thai’d Up This Summer” integrates targeted youth initiatives with attractive family incentives, promoting sustainable tourism growth in Thailand by highlighting authentic cultural experiences and supporting community tourism within emerging and under-visited locales.