The Tourism Authority of Thailand and Royal Enfield led 12 Asia-Pacific influencers on a motorcycle journey, showcasing Thailand’s cultural and natural gems, sharing 355 posts, and reaching over 14 million global travelers.
Key Points
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The Tourism Authority of Thailand (TAT) partnered with Royal Enfield to lead 12 Asia-Pacific influencers on a motorcycle journey from Bangkok to Trang, Phatthalung, and Songkhla, aiming to showcase Thailand’s cultural and natural attractions from 11 to 17 August 2025.
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Influencers experienced highlights such as Muay Thai at Rajadamnern Stadium, street art, Krachong Waterfall, Nora dance, and Kim Yong Market, immersing in diverse local traditions and landscapes.
- The influencers shared 355 content pieces with over 14 million global views, strengthening cultural ties and promoting Thailand’s unique blend of lifestyle, adventure, and culture, as praised by TAT Governor Thapanee Kiatphaibool.
In August 2025, the Tourism Authority of Thailand (TAT) partnered with Royal Enfield to orchestrate an innovative motorcycle expedition aimed at showcasing the country’s diverse cultural and natural attractions to a global audience. This initiative involved 12 prominent travel influencers from the Asia-Pacific region, who were invited to embark on a meticulously planned journey through Thailand’s lesser-known destinations, thereby highlighting the nation’s rich heritage and scenic beauty beyond typical tourist routes.
The expedition spanned from August 11 to 17, covering a route from Bangkok to the southern provinces of Trang, Phatthalung, and Songkhla. Throughout this journey, the influencers experienced a wide array of culturally significant and environmentally unique sites. Noteworthy activities included witnessing traditional Muay Thai matches at the historic Rajadamnern Stadium, exploring vibrant street art scenes, and visiting natural landmarks such as Krachong Waterfall and Khao Chong Botanical Garden. In Phatthalung, the group immersed themselves in local traditions, engaging with the Nora dance performance and discovering the tranquil Talay Noi lake. The itinerary in Songkhla further enriched the experience with visits to bustling local markets like the Kim Yong Market, offering insights into regional livelihoods and culinary culture.
A key element of the campaign was fostering meaningful interaction between the influencers and local communities, exemplified by a special gathering with the Royal Enfield Community in Hat Yai. This engagement enhanced cultural exchange and authenticity, enabling the participants to share their genuine experiences with their audiences. The content generated was considerable—355 distinct posts reached an estimated global audience exceeding 14 million people, effectively amplifying Thailand’s appeal as a destination that combines lifestyle, adventure, and cultural depth. TAT Governor Ms. Thapanee Kiatphaibool affirmed that this collaboration successfully redefined perceptions of Thailand, positioning it as a unique and dynamic locale for international travelers seeking extraordinary and immersive experiences.