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TAT and Klook sign Letter of Intent of Strategic Partnership

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The Tourism Authority of Thailand (TAT) and Klook have formed a strategic partnership to enhance tourism experiences in Thailand. The focus of this partnership includes collaboration, digital transformation, empowering local communities, and positioning Thailand as a top destination for tourists. Through joint marketing initiatives, the goal is to attract more tourists from ASEAN, South Asia, and South Pacific regions by leveraging Thailand’s abundant tourism resources.

TAT Governor, Ms. Thapanee Kiatphaibool, emphasized the importance of this partnership in developing and promoting quality tourism experiences in Thailand. By signing a Letter of Intent, TAT and Klook are committed to working together to create meaningful and memorable experiences for tourists visiting the country. This collaboration aims to strengthen Thailand’s position as a top tourist destination, showcasing the diverse culture, attractions, and hospitality that the country has to offer.

The partnership between TAT and Klook signifies a step towards the digital transformation of Thailand’s tourism industry. By empowering local communities and focusing on collaboration with innovative digital solutions, this strategic partnership aims to elevate the overall tourism experience in Thailand. Through this joint effort, Thailand is set to attract a higher number of tourists from various regions, further solidifying its status as a premier destination for travelers worldwide.

Source link : TAT and Klook sign Letter of Intent of Strategic Partnership

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