The Tourism Authority of Thailand and Mediacorp hosted actors Ayden Sng and Carrie Wong on a luxury travel trip to Phuket and Phang Nga, promoting southern Thailand’s high-end tourism via social media engagement.
Key Points
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The Tourism Authority of Thailand (TAT) Singapore Office partnered with Mediacorp for a media trip to Phuket and Phang Nga from January 14-17. Singaporean actors Ayden Sng and Carrie Wong showcased southern Thailand’s luxury travel, featuring sunset yacht dinners, spa treatments, fine dining at Iniala Beach House, and visits to scenic viewpoints.
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The itinerary highlighted natural beauty, luxury hospitality, and immersive experiences, including attendance at the Thailand Boat Festival at Phuket Boat Lagoon. Both actors have significant social media followings, with real-time posts generating strong engagement during the trip.
- Instagram Reels from the trip will release starting January 23, aiming to boost interest and attract Singaporean travelers to Phuket and Phang Nga’s high-end travel offerings.
The Tourism Authority of Thailand (TAT) Singapore Office, in collaboration with Mediacorp, Singapore’s leading national media network, organized an exclusive media familiarization trip to the southern Thai destinations of Phuket and Phang Nga from January 14 to 17. This initiative aimed to showcase the region’s luxury travel offerings to the Singaporean market through influential local celebrities, specifically actors Ayden Sng and Carrie Wong, who are prominent figures with significant social media followings.
Ayden Sng, recognized for his roles in popular productions like Loving You, The Unbreakable Bond, and the Netflix series Perfect Match, boasts over 158,000 followers on Instagram and was recently named among TC Candler’s 100 Most Handsome Faces of 2024. He was accompanied by Carrie Wong, a seven-time recipient of Singapore’s Top 10 Most Popular Female Artistes award, who commands an audience exceeding 394,000 followers across social media platforms. Their participation leveraged their star power and digital influence to amplify the reach and impact of the campaign.
The curated itinerary underscored a blend of natural splendor and premium experiences that epitomize southern Thailand’s upscale tourism appeal. Highlights included indulgent sunset yacht dinners, rejuvenating spa treatments, rooftop and fine dining experiences—particularly at the esteemed Iniala Beach House—alongside a scenic visit to Samet Nangshe Viewpoint. Additionally, they attended the prominent Thailand Boat Festival held at Phuket Boat Lagoon, an event that accentuates the region’s marine tourism assets and vibrant cultural scene.
Throughout the four-day trip, Sng and Wong actively shared real-time content via their social media channels, engaging their substantial follower base with authentic insights and immersive visuals. Their posts generated notable audience interaction, setting the stage for a series of Instagram Reels to be released starting January 23. These multimedia narratives are strategically designed to elevate awareness and stimulate interest among Singaporean travelers toward exploring Phuket and Phang Nga as premier luxury travel destinations in southern Thailand.