New SaaS platform gives small business owners the data, competitor insights and AI-powered recommendations they need to improve their visibility on Google Search and Maps.
— VisiLocali Launches New Local SEO Platform to Help Small Businesses Compete on Google Without Expensive Agency Fees
New SaaS platform gives small business owners the data, competitor insights and AI-powered recommendations they need to improve their visibility on Google Search and Maps.
LONDON, UNITED KINGDOM — 11 August 2026 — VisiLocali, a new Local SEO software platform built specifically to make local search optimisation simpler and more accessible, has officially launched.
Designed for small business owners who want more visibility, leads and sales from Google without relying entirely on expensive SEO agencies, VisiLocali turns complex Local SEO data into clear, practical actions.
For many small businesses, appearing prominently on Google Search and Google Maps can directly influence how many calls, enquiries and customers they receive. Yet understanding why competitors rank higher — and what to actually do about it — can be difficult without specialist SEO knowledge.
VisiLocali has been built to change that.
Rather than overwhelming business owners with complicated dashboards, scores and SEO terminology, the platform helps users understand how their Google Business Profile compares with the businesses already competing for the top positions.
See What Your Competitors Are Doing — Then Act on It
VisiLocali allows businesses to monitor their local Google rankings and analyse their Google Business Profile alongside competitors for the keywords that matter to them.
The platform examines important Local SEO data including business information, categories, reviews, ratings, photos, opening hours and other Google Business Profile signals.
Instead of leaving users to interpret that data themselves, VisiLocali uses AI to analyse the findings and provide personalised insights and recommendations.
The result is a much simpler question for the business owner:
What should I actually do next to improve my visibility?
VisiLocali is designed to help answer it.
Local SEO Without the Guesswork
Local SEO software has traditionally been built primarily for SEO professionals and agencies. That can leave small business owners with two choices: learn a complicated discipline themselves or pay someone else to manage it.
VisiLocali is taking a different approach.
The platform is designed to make Local SEO intelligence accessible to everyday business owners — from plumbers, electricians and locksmiths to accountants, consultants, tradespeople and other local service providers.
Users can see where their business appears across a local area, understand which competitors are outperforming them and identify practical opportunities to strengthen their Google presence.
Nicholas Holmes, Co-Founder of VisiLocali, said:
“Small business owners shouldn’t need to become SEO experts just to understand why the business down the road is appearing above them on Google.
“I’ve worked in SEO for more than a decade, and one of the biggest problems I’ve seen is that businesses are either presented with huge amounts of data they don’t understand or they’re completely dependent on an agency to tell them what needs doing.
“We built VisiLocali to close that gap. We want business owners to be able to see the data, understand their competitors and get clear recommendations about what they can actually improve.”
Built Around Real Local Competition
One of VisiLocali’s core principles is that Local SEO should not be analysed in isolation.
A Google Business Profile may look well optimised on its own, but the businesses competing above it could have stronger reviews, different categories, more complete information, better supporting content or other competitive advantages.
VisiLocali therefore puts competitor comparison at the centre of the experience.
By presenting businesses alongside the competitors appearing for their target searches, the platform provides context to the data and helps users make more informed optimisation decisions.
AI is then used to turn those comparisons into understandable insights and recommended actions.
Giving Small Businesses More Control Over Their Google Visibility
The launch comes as search itself is undergoing significant change.
Consumers are no longer discovering businesses exclusively through traditional Google results. Google Maps, local search results and increasingly AI-powered search experiences are changing how businesses are found and compared online.
For small businesses, maintaining accurate, relevant and competitive business information is becoming increasingly important.
VisiLocali’s goal is to give smaller companies access to the type of Local SEO intelligence that has historically required specialist tools, professional expertise or ongoing agency retainers.
Rather than replacing the business owner’s judgement, the platform is designed to give them better information on which to act.
Holmes added:
“AI can analyse an enormous amount of information, but recommendations are only useful when they’re based on relevant data. That’s why VisiLocali combines AI with the actual local competitive landscape.
“The aim is simple: show a business where it stands, show what’s happening around it, and help the owner understand what to do next.”
VisiLocali Is Now Available
VisiLocali is now live and available to small businesses looking to monitor and improve their visibility in local search.
The platform offers tools for monitoring Google Maps rankings, analysing Google Business Profile data, comparing competitors and generating AI-powered Local SEO insights and recommendations.
About VisiLocali
VisiLocali is a SaaS Local SEO platform designed to help small businesses understand, monitor and improve their visibility across Google Search and Google Maps.
By combining local ranking data, Google Business Profile analysis, competitor intelligence and AI-powered recommendations, VisiLocali turns complex Local SEO information into clear, actionable insights.
The company was founded by experienced software developer Oz Shelam and Local SEO specialist Nicholas Holmes, combining software development expertise with more than a decade of hands-on SEO experience.
Contact Info:
Name: Nick Holmes
Email: Send Email
Organization: VisiLocali Ltd
Address: 128 City Road, London, EC1V 2NX
Website: https://visilocali.com
Video URL: https://www.youtube.com/watch?v=ijSfEQkfNBw
Release ID: 89200392
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