BANGKOK, Sept. 25, 2026 /PRNewswire/ — The Marketing + Media Alliance (MMA) today announced the official shortlist for the SMARTIES™ Thailand 2026 awards. The prestigious list features the nation’s most impactful marketing campaigns, selected from a highly competitive pool of entries that successfully integrate technology, localized creativity, and measurable business impact. View the full shortlist here.
SMARTIES Thailand 2026 Shortlist Announced: Showcasing Innovation and Business Impact in a Dynamic Market
This year’s Thailand shortlist reflects a dynamic shift in both the local consumer and marketing landscapes. As Thai audiences rapidly adapt to new digital realities, shifting expectations, and omnichannel experiences, marketers are evolving their strategies far beyond traditional boundaries. The nominated campaigns demonstrate how brands are successfully navigating these complex changes mastering the booming social commerce ecosystem and driving tangible business outcomes through agile, insight-driven marketing.
"What stands out in Thailand’s 2026 shortlist is the profound maturation of the market, where world-class creativity now intersects with rigorous business growth," said Rohit Dadwal, CEO of MMA APAC and Global Head of SMARTIES™. "The caliber of submissions has surged this year, with Thai brands delivering highly effective, scalable campaigns that set a new benchmark for the marketing community."
The selection process was guided by a diverse jury panel of industry leaders and experts from across Thailand through a rigorous two-stage evaluation process.
Rohit Dadwal added: "The strategic depth and execution of this year’s entries made the judging highly competitive. The shortlisted campaigns stood out for their ability to deliver measurable growth in a rapidly changing environment."
Winning a SMARTIES™ award offers industry recognition on a global scale. Victorious campaigns will be featured in the MMA SMARTIES Business Impact Index, which highlights the best in marketing worldwide. Furthermore, they will be added to the WARC 100 ranking, as well as RECMA’s global scoring of media agencies.
The winners of the SMARTIES™ Thailand 2026 will be officially announced at the highly anticipated Gala Night on October 26, 2026. The ceremony will take place at the Hyatt Regency Bangkok Sukhumvit, starting at 6:00 PM. This celebratory event provides a unique opportunity for industry leaders to network, celebrate their achievements, and honor the campaigns that have made the most significant impact over the past year.
Tickets for the Gala Night can be reserved here.
About the Marketing + Media Alliance (MMA)
The Marketing + Media Alliance is the global non-profit community of CMOs advancing marketers’ ability to create value, with 825+ members across 16 countries. mmaglobal.com
About SMARTIES™
SMARTIES™ is the prestigious marketing awards program hosted by MMA, recognizing excellence in marketing effectiveness and innovation. The SMARTIES Awards celebrate campaigns that push creative boundaries while delivering measurable business impact. With programs spanning local, regional, and global markets, SMARTIES has become the industry’s most respected benchmark for marketing that drives real growth.
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