Four times a year, the new signature event brings affordable luxury, beauty, fashion and spirits to travelers at special duty-free prices.
SEOUL, South Korea, Sept. 18, 2026 /PRNewswire/ — Shinsegae Duty Free is launching ‘Shin Duty Free Sale,’ a new signature shopping event designed to give travelers four opportunities each year to discover exceptional duty-free deals on luxury, beauty, fashion, spirits and more.
Held around Korea’s major holidays and extended travel periods, Shin Duty Free Sale brings together customer-favorite brands, best-selling products and exclusive offerings available only at Shinsegae Duty Free. The event will become a recurring quarterly promotion, giving both domestic and international travelers a new reason to shop with Shinsegae throughout the year.
The inaugural Shin Duty Free Sale runs September 17 through October 11, both online and at Shinsegae Duty Free’s Myeongdong store, timed to Korea’s extended Chuseok holiday period and the consecutive public holidays of National Foundation Day and Hangeul Day.
The name ‘Shin Duty Free Sale’ uses ‘Shin,’ a friendly shortened reference to Shinsegae Duty Free, to create a more approachable and memorable name for the company’s flagship promotional event.
Affordable Luxury Takes Center Stage
The inaugural event centers on "Affordable Luxury," offering a curated selection of luxury brands and best sellers at attractive duty-free prices. The promotion spans fashion and accessories, leather goods, cosmetics and fragrance, spirits and other popular categories.
Online, a total of 3,800 products from 277 brands will be available at discounts of up to 70%.
Among these, approximately 2,200 highly sought-after cosmetics and fragrance products from 173 customer-favorite brands will be offered at discounts of up to 60% off.
Participating brands include major international beauty brands include names such as YSL Beauty, Lancôme, Kiehl’s, Prada Beauty (Fragrance), and Swiss Just, alongside THOME, a highly popular beauty device brand.
- Yunjac: up to 40% off
- VIDIVICI: up to 49% off
- Swiss Perfection: up to 30% off
- AMUSE: up to 48% off
- DEWARSOME: up to 49% off
In addition, Shinsegae Duty Free’s exclusive brands will also offer major savings:
- The A Effect: up to 50% off
- Sunshuruup: up to 50% off
Beyond cosmetics and fragrances, the online sale showcases approximately 1,300 highly preferred products from 83 brands across fashion, accessories, and leather goods. To further elevate the shopping experience, a selection of 160-plus exclusive products and specialized promotional items from Shinsegae Duty Free’s sole brands will be featured, adding a distinct and differentiated value.
At Shinsegae Duty Free’s Myeongdong flagship, shoppers can explore approximately 290 products from 85 premium brands—including Sulwhasoo, The History of Whoo, Anua, and Biotherm—all at discounts of up to 40%.
To keep the selection fresh throughout the 25-day event, Shinsegae Duty Free is tailoring product assortments to each sales channel based on customer preferences and will rotate featured products and benefits during the promotion.
Special Experiences for Travelers
The inaugural Shin Duty Free Sale will also feature a series of themed promotions that go beyond traditional price discounts.
Through "Captain Ttager PICK," a spirits-focused campaign created in collaboration with Captain Ttager, one of South Korea’s leading travel content creators with more than 770,000 YouTube subscribers, shoppers can discover special offers on popular spirits including Glenfiddich and The Balvenie.
The "Amore Beauty Shinsegae" Brand Week, presented in partnership with Amorepacific, will showcase best-selling products from leading brands including Sulwhasoo, HERA and AESTURA, along with Shinsegae Duty Free-exclusive sets and special purchase benefits.
Two Waves of Offers During Korea’s Golden Holiday Season
The inaugural Shin Duty Free Sale will be divided into two promotional waves to coincide with travelers’ holiday schedules.
- Wave 1: September 17–30
- Wave 2: October 1–11
Featured products and benefits will change between the two waves, giving travelers additional opportunities to discover different products and offers depending on when they travel.
"Shin Duty Free Sale brings together the products our customers love—from luxury and beauty to fashion and spirits—along with exclusive experiences and offers that can only be found at Shinsegae Duty Free," said a Shinsegae Duty Free representative. "We plan to make Shin Duty Free Sale a signature shopping event, returning four times a year around Korea’s major holidays and peak travel periods."
The first Shin Duty Free Sale runs September 17 through October 11, 2026, online and at Shinsegae Duty Free Myeongdong.
Source : Meet 'Shin Duty Free Sale': Shinsegae's New Mega Sale Event
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