— Global music industry service platform Cisumverse recently announced that it has officially entered into a strategic partnership with Primal Live, a well-known independent music organization based in Liverpool, UK. The two parties will establish the “Go Asia” Award within Primal Live’s annual independent music competition. This initiative offers outstanding British independent musicians long-term opportunities for development across Asia, providing comprehensive support that includes performing at Asian music festivals, building international fan communities, and accessing resources for regional tours, music releases, and merchandise development.
This collaboration further builds out Cisumverse’s global network of music partners and marks the platform’s official integration with the UK’s independent music ecosystem, bridging a new path for industry cooperation between Asia and Europe. Rising British country music artist John Roche is the first artist to benefit from this partnership, securing the inaugural Go Asia Award following an outstanding performance in Primal Live’s annual competition. He will perform by invitation at the Star Nest Music Festival—hosted by CisuMusiC in Bangkok, Thailand, on August 8, 2026—and will become the first British musician to establish an official fan community on the CisuMusiC App.
Positioned as a dedicated service platform for the global music industry, Cisumverse anchors its model on AI, blockchain, and digital technologies. By combining traditional Web2 music industry assets with innovative Web3 frameworks, the platform utilizes music festivals, Livehouse tours, official fan hubs, and an integrated media network. Cisumverse focuses on delivering value-added services that span the entire lifecycle of an artist’s professional growth, serving music organizations, creators, and fans alike while helping its partners unlock sustained commercial value and international scale.
Over the past year and more, Cisumverse has forged deep ties with numerous music organizations and industry stakeholders worldwide. This network includes GOGO 2020, Man and Women, Zenith Glocal Academy, Cisum Music Korea, and TikTok Korea in South Korea; GO ON G in Thailand; INQ International in Vietnam; SWYM Label in Malaysia; EARDrms Corp in the Philippines; FansiCo and Friendly Dog in Taiwan; United Entertainment in Mainland China; and Highway Star in Brazil. The platform has successfully driven international visibility for independent musicians and bands from various countries, including South Korea’s 2Z and THE THE BAND; Thailand’s H3F and murrph.; Vietnam’s Chivan (Vu Thanh Van), MINH, and Nghich; Malaysia’s KEETH and Ivan; and Mainland China’s Red East. This alliance with Primal Live represents another major extension of Cisumverse’s global ecosystem.
Xu Xiaofeng, Founder and CEO of Cisumverse, noted: ” The UK has long been recognized as one of the world’s most influential homes of independent music. Many British artists have built strong audiences in Europe and North America, yet Asia remains a market with significant untapped potential. Through this partnership with Primal Live, we hope to create a long-term platform that enables British musicians to connect with audiences across Asia, fostering deeper collaboration between the creative communities of both regions.”
Andrew Sampson, Founder and CEO of Primal Live, stated: ” Partnering with Cisumverse gives our artists access to exciting opportunities in Asia that would otherwise be difficult to establish independently. We believe this collaboration will help more British independent musicians build international careers and reach new audiences.”
Looking ahead, Cisumverse will continue to expand its global partner network, connecting music organizations and content ecosystems across Asia, Europe, and beyond. While empowering Asian musicians to step onto the international stage, the platform will also introduce more outstanding overseas talent to Asia, driving the two-way flow of global music resources to collectively generate greater industry value.
Contact Info:
Name: Daisy
Email: Send Email
Organization: CISUMVERSE TECHNOLOGY LIMITED
Website: http://www.CisuMusiC.com
Release ID: 89197503
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