The Tourism Authority of Thailand celebrated Norse Atlantic Airways’ inaugural London-Bangkok flight, launching joint marketing campaigns to boost UK tourism and generate 70.46 billion Baht revenue by 2025.
Key Points
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The Tourism Authority of Thailand (TAT) celebrated Norse Atlantic Airways’ inaugural London-Gatwick to Bangkok flight on 28 October 2025, welcoming passengers with a traditional ceremony and souvenirs, emphasizing Thai hospitality.
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The route operates with Boeing 787-9 Dreamliners, initially two to three weekly flights, increasing to four to five by December 2025, totaling 99 flights until April 2026, supporting TAT’s Airlines Focus strategy for long-haul markets.
- Joint marketing campaigns from September to November 2025 promote winter tourism via social media contests, digital ads, and travel platforms, aiming to attract 1.13 million UK visitors and generate 70.46 billion Baht in tourism revenue by year-end.
The Tourism Authority of Thailand (TAT) officially welcomed Norse Atlantic Airways’ inaugural flight from London-Gatwick to Bangkok on 28 October 2025, marking a pivotal development in enhancing UK-Thailand air connectivity. This milestone was commemorated at Suvarnabhumi Airport with a traditional Thai ceremony, where TAT executives and Airports of Thailand representatives greeted arriving passengers with souvenirs, exemplifying Thailand’s celebrated hospitality. The event reflects the strategic importance placed by TAT on strengthening long-haul flight routes to boost tourism influx from key international markets.
The London-Gatwick to Bangkok route is integrated into Norse Atlantic’s winter 2025/2026 service schedule, offering a total of 99 flights until 12 April 2026. Initially operating at two to three weekly flights, the frequency is set to increase to four to five flights per week starting in December. The airline utilizes Boeing 787-9 Dreamliners for these long-haul flights, ensuring modern and efficient aircraft deployment. This expansion aligns with TAT’s broader Airlines Focus strategy targeting long-haul markets, which, as noted by Ms. Suladda Sarutilavan, Director of TAT Europe, has demonstrated notable success in enhancing Thailand’s tourism accessibility and appeal.
To capitalize on this new air link, TAT collaborated closely with Norse Atlantic Airways on a comprehensive marketing campaign spanning from September to November 2025. This campaign employs a multifaceted approach including social media contests, targeted digital advertising, and promotional activities on prominent travel platforms such as Expedia and Skyscanner. The initiatives emphasize Thailand’s diverse attractions, commitment to responsible tourism, and unique destination offerings. The campaign’s ambitious objectives aim to attract 1.13 million travelers from the UK by the end of 2025, projecting tourism revenue generation of approximately 70.46 billion Baht. This coordinated effort underscores TAT’s commitment not only to increasing tourist arrivals but also to fostering sustainable and culturally enriching tourism experiences.
Source link : Norse Atlantic Airways’ inaugural flight from London-Gatwick touches down in Bangkok.