The Tourism Authority of Thailand and Grab Thailand launched the Amazing Thailand Grab Travel Pass, offering affordable, integrated benefits in transport, dining, shopping, and cultural event access to boost tourism.
Key Points
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The Tourism Authority of Thailand (TAT) and Grab Thailand launched the Amazing Thailand Grab Travel Pass on 9 April 2026, offering international tourists integrated benefits for transportation, dining, shopping, and cultural event access to enhance tourism experiences.
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TAT Governor Thapanee Kiatphaibool explained the partnership supports the Amazing 5 Economy strategy to promote year-round tourism and improve economic distribution using digital platforms, aiming for seamless visitor experiences and reinforcing Thailand’s global destination status.
- Grab Thailand’s Country Head, Chantsuda Thananitayaudom, noted the pass is priced at 30 Baht with savings over 3,000 Baht. It includes discounts on ride-hailing, airport transfers, dining, shopping, and special promotions like a 15% ride discount for the Maha Songkran World Water Festival.
On April 9, 2026, the Tourism Authority of Thailand (TAT) collaborated with Grab Thailand to unveil the Amazing Thailand Grab Travel Pass, a comprehensive digital travel package designed specifically for international tourists. This pass integrates various benefits across transportation, dining, and shopping sectors, while facilitating improved access to Thailand’s rich cultural events. The initiative is part of a broader strategic effort to stimulate and modernize the tourism sector by creating a more seamless and attractive experience for visitors.
The launch aligns closely with TAT’s overarching Amazing 5 Economy strategy, which aims to harness digital innovation to promote tourism year-round and ensure more equitable economic benefits throughout Thailand’s diverse tourism ecosystem. Ms. Thapanee Kiatphaibool, Governor of TAT, underscored that this partnership with Grab exemplifies a forward-thinking approach that leverages technology to enhance visitor convenience and strengthen Thailand’s stature as a leading global tourist destination.
From the perspective of Grab Thailand, represented by Country Head Ms. Chantsuda Thananitayaudom, the Travel Pass addresses strong market demand by offering exceptional value at an accessible price point of 30 Baht. With potential savings exceeding 3,000 Baht, the pass offers discounted ride-hailing services including airport transfers, as well as deals on dining and shopping. Furthermore, it includes exclusive promotions, such as a 15% discount on rides during high-profile events like the Maha Songkran World Water Festival, enriching the overall travel experience. Detailed information and access to the Travel Pass are readily available through the Grab app and TAT’s Travel Buddy platform, facilitating easy adoption and user engagement.