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Thailand Honoured as 2025 Destination of the Year

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Thailand has been named Travel + Leisure’s 2025 Destination of the Year, celebrated for its rich culture, culinary diversity, and commitment to sustainable tourism, enhancing its global travel appeal.


Key Points

  • Thailand has been named Travel + Leisure’s 2025 Destination of the Year for its rich culture, diverse cuisine, and commitment to sustainable tourism, enhancing its global travel appeal.

  • The Tourism Authority of Thailand (TAT) celebrates this recognition, emphasizing the country’s captivating heritage and renowned hospitality, offering unique experiences through five essential activities: Must Taste, Must Try, Must Buy, Must Seek, and Must See.

  • This accolade marks the tenth annual Destination of the Year award, reaffirming Thailand’s cultural authenticity and attracting visitors with its thrilling adventures and tranquil retreats. For more details, visit TravelandLeisure.com or check the magazine’s December 2024/January 2025 issue.

Thailand has been officially recognized as Travel + Leisure’s 2025 Destination of the Year, as announced by the Tourism Authority of Thailand (TAT) on November 8, 2024. This honor celebrates the country’s vibrant culture, diverse culinary offerings, and commitment to sustainable tourism, consolidating its status as a coveted destination for international travelers. The recognition underscores Thailand’s ability to attract visitors through its rich tapestry of experiences, exceptional hospitality, and wide-ranging attractions.

TAT New York Director Chompu Marusachot expressed enthusiasm about the recognition, which highlights not only Thailand’s rich cultural heritage but also its ongoing efforts to promote sustainability in tourism. The accolade reflects the nation’s timeless appeal, drawing attention to the unique experiences that await travelers. Tourists can engage in five essential activities categorized as Must Taste, Must Try, Must Buy, Must Seek, and Must See, which encapsulate the myriad adventures and serene retreats that Thailand has to offer. This initiative aims to ensure that every visitor finds something that resonates with their interests, whether they seek adventure or relaxation.

This year marks the tenth anniversary of Travel + Leisure’s Destination of the Year award, with past recipients such as Costa Rica and Japan lending credence to Thailand’s honor. The selection emphasizes the country’s dedication to maintaining cultural authenticity while fostering a sustainable tourism industry. Additional insights into Thailand’s allure as a premier vacation destination will be available on TravelandLeisure.com and in the magazine’s December 2024/January 2025 issue. This recognition not only highlights Thailand’s unique offerings but also reinforces its reputation as a crucial player in the global tourism landscape.

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